Published: 18/06/2023

Posting On Social Media - Support & Examples To Use

Social Toolkit

Posting on Social Media

When posting on social media, the content you share should be useful and helpful for your customers. You could shine a spotlight on products you have on offer or remind them of the great services they can access in your store.

To help you out, we have a few useful tips for you to remember:

  • The best social channels to use to connect with your customers are Twitter, Instagram and Facebook
  • When posting on Twitter, keep your content shorter than 280 characters
  • Use relevant hashtags to make your content visible to more people (things like #topup #energybills #payzone)
  • Keep the content in your posts simple and straight to the point
  • Add a space between each line of content so it is easier for your followers to leave
  • If relevant, add a link to special offers (if you have a website)
  • Share photos from your store to make it more personal
  • Tag @payzoneuk in all posts related to the Payzone device and services available


Example social images and content

The following images can be shared on your social media channels to promote the services your customers can access through your Payzone device. You should only post one image at a time and weave these into your other social media activity. You might only want to post one per week or one per month, among other things.

Mobile top ups

Use this image to promote mobile phone top ups available through your Pazone device. This might be popular all year round as people always need to stay connected.

Download Image 

Example social copy: 

Need to top up your mobile phone? 🤔

Luckily, we have a @payzoneuk device in store so you can top up with big names like EE, Vodafone, Thee, O2 and much more!

Top up next time you pop in and stay connected 📱

Gas and Electricity

Use this image to remind customers they can top up their gas and electricity bills. This might be more popular during the winter months when people need to top up more frequently.

Download Image

Example social copy: 

Did you know you can top up or pay gas & electricity bills in our store?

Simply bring your energy key, card or barcoded bill & top up with major providers like British Gas, E.On Next, United Utilities, Scottish Power & more.

Top up next time you’re in store!

#energybills #topup @payzoneuk

 

Transport and Ticketing

Use this image to promote transport and ticketing in your store. This might be more popular during school holidays when people tend to travel more.



Download Image

Example social copy: 

Planning on taking a journey by bus, train or car?

You can pay for tickets in advance, with certain transport providers, and access regional services or tolls with @payzoneuk.

Plan ahead and pay for your next journey in store.

#payzone #travel #transporttickets

 

Amazon Top Ups

Use this image to promote Amazon top ups. This might be more popular during gifting seasons.



Download Image

Example social copy: 

Have an Amazon account but prefer not to pay online?

You can pay with cash and add credit to your account in our store with the help of the @payzoneuk device.

Top up your Amazon account next time you’re in store!

 

One4all Gift Cards

Use this to promote One4all gift cards in your store. This might be more popular during gifting seasons like Christmas, Mother’s Day, Father’s Day and at the end of term for teacher gifts.




Download Image

Example social copy: 

Special occasion coming up but not sure what to buy?

One4all gift cards allow you to give the gift of choice with hundreds of high street stores, restaurants and leisure activities to choose from.

Pick up the perfect gift next time you’re in store.

#payzone #gifts #one4all @payzoneuk

 

Gas and Electricity Top Ups

Use this image to remind customers what gas and electricity providers they can top up with. This might be more popular during the winter months when people need to top up more frequently.



Download Image

Example social copy: 

We have a whole host of energy providers you can pay bills and top up with.

So, next time you’re in store bring your energy key, card or barcoded bill and top up using our @payzoneuk device.

Top up in our shop.

#energybill #payzone #topup 

 

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