Top tips to boost footfall in your convenience store

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8 Top Tips to Boost Footfall & Basket Spend

Running a convenience store is a rewarding experience, but attracting customers and keeping them spending can be a challenge. Here are 8 top tips to help you see more friendly faces and grow your business! 1.

1. Step back and assess your curb appeal

That’s right, let’s start from the outside in because first impressions matter. According to the latest ACS Local Shop Report, there are 49,388 convenience stores in the UK - so your customers have choice. Make sure your store is clean, well-lit, and has clear signage that showcases your services. Think bright lights, bold colours, and easy-to-read signs advertising your convenient offerings, like bill payments or special deals. We can even help you with eye-catching pavement signs to promote your Payzone service!

2. Promote convenience

Bill payment services are a huge convenience for many customers, especially for utilities. Since you offer this service,make sure it's well-promoted in-store with clear signage. Take a look at our POS material and make popular bill payment services more visible.

3. Don’t underestimate the power of promotions

Everyone loves a good deal! Consider your local community and tailor special offers to their needs. Make sure you advertise these promotions clearly in-store and on social media so people know they can get a good deal.

4. Introduce a loyalty programme

Loyal customers are the backbone of any business. Why not introduce a loyalty program that rewards repeat customers? This could be anything from points-based rewards to exclusive discounts. Stand out from the crowd – only 19% of convenience stores offer loyalty programs (ACS)!

5. Enhance your digital presence

Don't forget about your online presence! Maintain a well-updated Google My Business profile with accurate opening hours, inviting photos of your store, and positive customer reviews. Many convenience stores also have social media pages to connect with the local community and promote offers. If you’re not sure how to set up a GMB page or social media accounts for your business, check out our Social Media Toolkit where you’ll find helpful guides to get you started.

6. Offer different ways to pay

Gone are the days of cash-only convenience stores. Customers expect a variety of payment methods. Offer debit, credit, contactless, and mobile payments for a smooth and convenient shopping experience. If you are a Payzone Plus retailer, activate card acceptance on your device and enjoy offering convenient payment options without cluttering up your countertop.

7. Make the most of seasonality

People's needs change with the seasons. Stock up on iced drinks and grab-and-go snacks in summer, and switch to hot drinks and winter comfort foods in colder months. It’s not just products you can do this with - do the same with your Payzone service. Promote gift cards around Valentine's Day, Mother's Day and Father's Day. Promote prepaid phone top-ups and transport ticketing before and during school holidays.

8. Make sure your staff know your services inside out

Knowledgeable staff are confident staff. Make sure your team is well-trained in all your services so they can answer customer questions, recommend products, and create a positive shopping experience. This not only keeps customers coming back, but also encourages them to spend more during each visit. If you need support in training your staff on Payzone services, download our services guide.